After many months of working with Kate Godfrey at OkayKate, I am pleased to announce that not only do I have a new logo, I have a new look! Kate was wonderful to work with while developing the logo, and made the process seem effortless. I wanted something timeless; that hinted at my desire to educate the public about social issues through my work... I wanted something that let people know that the pieces I offer are made by hand... I wanted a "look" - and that's what Kate gave me! Here's my new business card:
Kate announced my new look on her website in this POST - and showed these images of my new design package. When I talked with Kate, I explained all my needs to her, including the desire for a logo that would easily translate from business cards to buttons to labels for my knitting and weaving projects. The stationary and envelope (pictured below) are exactly what I wanted; something professional that hinted at my varied interests... something restrained and "adult" looking, and with the logo combined, new colors and font style, Kate certainly delivered!
Some people might be interested in seeing what some of the "in progress" logos looked like. At this stage, the specific colors and refining hadn't been done on the logos... Working through the process of printing out the sample images and really thinking about them and what message they conveyed was a wonderful exercise. I was quickly trained to not immediately respond, but to take my time and a few days to study the options. With time, the thoughts changed, and with each revision we got closer and closer to the final look. Kate has a way of "hearing" what the client says, even when the client doesn't have a clue they're saying it. Witnessing the evolution of the design is a treat and an added bonus to having a professional designer guide you through the process.
Kate is available to help anyone who is looking for a new logo or look. She works wonderfully with designers (such as me), companies (she designed the new logo for Blackthorn needles) or an individual with a desire for a beautiful logo and stationary for the home or estate (check out this beautiful logo)! For those who have shops on www.etsy.com or sell designs on www.ravelry.com, this is a great opportunity to add a sense of professionalism to your website(s), mailings, and advertising!
She is reasonably priced, fun to work with, witty, and thorough. After working through the process I must say it was a great lesson in learning what it means to have a brand, how to think about myself as a company, and added to my thought processes with regard to the considerations made when posting online, designing a patttern or writing a proposal. Visit Kate's website and contact her to discuss the possibility of working with her.
Save the Date: June 26, 2011!!
In addition to other fun projects soon to be announced, I will be teaching two workshops at the San Jose Museum of Quilts & Textiles. First, a basic "Learn to Knit" class that will introduce anyone who has an interest in knitting but has never learned, and second, a more advanced "Banded Hats" workshop that will teach knitting in the round, fair isle and "jogless" stripes while creating a Navajo-inspired hat using Churro wool made by the Black Mesa Weavers for Life and Land. If you live in the San Jose or San Francisco areas, and are interested in taking a class, visit the museum's website and register. Following are the details of the workshops and the corresponding exhibits. For my knitting friends, Primary Structures will certainly be a wonderful opportunity to see firsthand knitting as art. Click the link below for the exhibit postcard:
San Jose Museum of Quilts & Textiles